Crown Beverages Limited under the flagship brand Pepsi have on Thursday revealed their sponsorship package of Ug.shs 100M and jerseys for all the 16 clubs in the national league.
The sponsorship comes at such an opportune time when the league the second round of the National Beach Soccer League is set to start on 31st January 2016 at Lido beach.
The sponsorship will cater for players’ refreshments, publicity, team transport, prize money, among other logistics.
Pepsi Brand Manager Berna Kizza remarked;
We value our partnership with the Uganda Beach Soccer Association and we believe beach soccer will continue to provide the Brand Pepsi a unique opportunity to engage with our target consumers. Beach soccer has become one of the most competitive sports in Uganda to-date and as Pepsi we will continue to support the development of the sport because we see it has a great potential of turning into the one most loved sports in this country
Deo Mutabazi the president of UBSA welcomed the sponsorship citing the timeliness of Pepsi’s involvement and the association’s appreciation of the brand’s continued commitment to the sport.
“We are grateful for the longstanding partnership that we have enjoyed with Pepsi and we pray that it continues. It is due to the continued commitment from Pepsi that we hope to see beach soccer turn into a professional sport,” Mutabazi said.
UBSA was admitted to the Federation of Uganda Football Associations (FUFA) over a year ago and it is now part of the worldwide beach soccer associations recognized and supported by FIFA.
Pepsi also handed over the jerseys to the respective participating teams.
About UBSA/Beach Soccer League:
The Association started as Uganda Beach Football Clubs Association where a total of 9 clubs started playing the game of football “on the Sand”.
The Beach soccer Association then sought affiliation where FUFA was officially contacted.
The lime light of the game came in 2010 March when FUFA and UBFCA officially launched the game in the presence of FIFA Officials.
From that inauguration, FIFA (Sonny Bouy) and FUFA President Moses Magogo pledged full commitment to supporting this game through intensive capacity building via training coaches and referees under technical development strategy, FUFA Chief Executive Officer Edgar Watson later after this launch handed UBFCA Chairman the first Book of FIFA Laws of the Game to be used as reference for 2010 league edition.