Federation of Uganda Football Associations (FUFA) has partnered with Sports Broadcasting as they announced the acquisition of the major commercial and media rights for the Uganda Premier League (UPL), FUFA Big League and the FUFA Uganda Cup.
The four year deal starts from 1st June 2018 ending 31st July 2022 valued at US $ 3 million.
The announcement was made on Thursday, 25th January 2018 at Achwa Hall, Serena International Hotel, Kampala.
The FUFA President Eng. Moses Magogo graced the momentous occasion alongside the chief guest Godfrey Kiwanda Suubi (State Minister of Tourism, Wildlife and Antiquities).
Eng. Magogo was also flanked by the Director of the Sports Broadcasting Brutus Kagingo, Dr Naamara Warren (Chairman, Sports Broadcasting), Dennis Mbidde (Managing Director, Sports Broadcasting), Chairman FUFA Super League (Arinaitwe Rugyendo), Zubair Ggaliwango (National Council of Sports), UPL board members, FUFA Executive Committee member Rogers Byamukama and FUFA Staff.
This is an important milestone in the history of Ugandan football that will see Ugandans enjoying both live games of the 1st and 2nd Division Leagues not forgetting the Ugandan Cup.
Ugandans can look forward to watching all the 240 games of the Uganda Premier league from the comfort of their homes, work places and hangouts.
It is anticipated that in the years to come, this innovation will change the way Ugandans view and consume not just football but Ugandan Sport in general.
Sports Broadcasting is enthusiastic about reaching this agreement with FUFA and UPL because it aligns with the company strategy to develop and share local sports content, build football awareness and support for Ugandan sport in medium term, and East African sports in the long term.
Further details about the broadcasting medium and how to access Ugandan football games in the UPL, FUFA Big League and Uganda Cup will be announced in the near future.
What they said at the launch:
Eng. Moses Magogo (FUFA President):
Using the lessons from the previous failed attempt to professionalize club football. FUFA has constructed solid governance for club football and enforced the club licensing.
Combined with the education of the technical and administrative Human Resource, professionalism is being entrenched at all levels.
This has given birth to commercialization which will yield more resources for the betterment of our game. What we are witnessing today is a new dawn and the beginning of an avalanche of sponsors to football.
Bienvenue Sports Broadcasting.
Arinaitwe Rugyendo (Chairman, FUFA Super League):
This sponsorship is probably the biggest in recent times.
It goes to show that Ugandan football is on a growth trajectory, I attribute this to harmony, stability and integrity in the local game. I hank Sports Broadcasting Limited for being part of a steady progress currently shaking Ugandan Football.
Brutus Kagingo (Chairman, Sports Broadcasting Limited):
This is one of the most transformational and successful partnerships in the history of sports in Uganda. With these rights, Sports Broadcasting Limited will deliver world class local content to passionate sports fans in Uganda.
Dennis Mbidde Ssebugwawo (Managing Director, Sports Broadcasting Limited):
In the last decade, FUFA management has done a commendable job with professionalizing football in Uganda.
We are now moving onto the next phase of commercializing football and television is a great place to start.
I applaud FUFA for taking the bold step in offering these rights to a Ugandan Broadcaster and look forward to a fruitful partnership that will unpack a world of benefits for both the sports and fans.
Hon. Godfrey Kiwanda Suubi (State Minister of Tourism, Wildlife and Antiquities):
We thank the FUFA President and the people who have been instrumental in bringing sanity in sports.
I congratulate sports broadcasting for this milestone.
Hajji Zubair Ggaliwango:
Government is in full support of all sports activities.
There is a full supplementary budget of Shs.17 Billion that has been passed by the Government for sports activities with football inclusive.
Part of this money will carter for the Common Wealth games preparations and Uganda Cranes’ preparations AFCON 2019 qualification.
Concerning the Sports Broadcasting, this is a great development and initiative.
About Sports Broadcasting Ltd.
Sports Broadcasting is a Ugandan sports production and marketing company that is committed to the strategic development of sports content, disseminated through various media channels including television, radio and online. Sports Broadcasting focus is on the commercialization of sports in both Uganda and the greater East African region.
way forward well come on board