Luweero based music producer-cum-HipPop singer David Walusimbi has a forte and undying love for football, especially on the domestic scene.
Walusimbi, whose trademark tag is “207 On The Beat – Bibiri Musanvu“, strongly believes that there is a positive synergy between music and football promotion.
“Music and football are similar on many fronts. Both need audiences and thus require promotion time over and again” Walusimbi who is an ardent fan of Bright Stars states.
Virtually, Walusimbi agitates for local content without fear or favour and has collected a wide range of club jerseys in the top tier StarTimes Uganda Premier League, StarTimes FUFA Big League as well as the regional leagues.
His current collection of jerseys have Uganda Cranes, Police, Wakiso Giants (black), Luweero United (red), Wakiso Giants (purple), Wakiso Giants (white), KCCA (yellow), KCCA (green), BUL (red) and Bright Stars (Blue); and he is still collecting.
“My goal is to use music marketing to help promote football domestically. This is the reason why I wear only locally based club jerseys including the treasured Uganda Cranes uniform” Walusimbi confesses.
He strongly asserts that this journey is a collective duty where the local media has to wholesomely embrace and support as well as the will power of the respective clubs.
“Local media has to be supportive in this noble cause. Also, the clubs have to openly express their willingness to embrace this whole idea of marketing their merchandise, use of brand ambassadors who can be musicians” he adds.
Walusimbi vividly recounts the time when Wakiso Giants hired Jose Chameleon as their brand ambassador.
As a Hip Pop musician, he has released many hit songs and recently finished second in the MTN Hip-pop cypher competition where he used local football references in the song.
“They say change starts with you. So to make people love local sports. I spot it that way. Jerseys and music. Because I have a fair following on social media. The honest reason why I get all those Jerseys to make my community Luweero and the rest of Uganda to support local football” he adds.
He urges footballers to make optimal use of the new media (Facebook, Twitter, Instagram, My Space, Linkedln and on their personal websites) to market themselves further, the same way musicians do it.
Also, Walusimbi preaches the same message to clubs to invest in local jerseys.
As a Hip-pipo musician, Walusimbi has produced a wide range of songs such as Yasamira Eyo, Underground meets Mainstream, Mean, Mwana Gwe, Yenze Mulekwa, Mawulire Mabi, Kayinja Mugato and the latest Dear Zamba, the write back among others.
Also visit: 207 YouTube Account
