PROGRAMME
DAY 1: Development of women’s football (WF)
Topics:
– Current status and potential of women’s football
– Activities organised by the government focusing on women’s sports
– Women’s football strategy and development
– Grassroots football development programmes
– National teams, coaches, players and referees
– Impact of women’s football on social and educational development programmes.
09.00 Opening – Promotional Video
• Opening comments by FUFA President, Eng Moses Magogo
• Opening comments by FIFA, Development Office
• Opening comments by government representative – Hon. Minister Charles Bakabulindi
10.00-10.30 – Coffee break and group photo
10:30– 10:50 – Introduction to the seminar: objectives & goals
• Programme
• Administrative matters
• Introduction of al participants
10:50 – 11:30 – Promotional Video
FIFA’s presentation focusing on women’s football development, promotion and competitions FIFA & FIFA Instructor
11:30 – 12:00
Member Association presentation
• WF development plan – general
• WF technical development – education of coaches, referees and administrators
• WF national competition development Chairperson FUFA Women’s Football committee-Ms Mariam Kaliga
Technical Director Lubowa Asuman
12:00-12:20 – Presentation by a government representative Mr. David Katende-National Council of Sports (NCS).
12:20 – 12:40- Presentation by a FIFA on Live Your Goals FIFA
12:40 – 13:10- Presentation by the NOC Sharifa Sanyu- UOC
13:10 – 13:25- Presentation by NGOs Millicent Mugabi of British Council
13.25-14.00 -Lunch
14:00 – 14:15 – Presentation by SOS Children’s Village NGO –Norman Kitara
Introduction to working groups Instructors
15.00-15.30 – Coffee break
Presentations by working groups Group leaders
Summary and conclusions of the day
DAY 2: Women’s football and the media
Topics:
– The role of the media in women’s football and creating a positive image of the women’s game
– Role of the football association, the clubs, coaches and players in promoting women’s football
– Need for the media to promote women’s football through their channels
– Communication strategy
– Suggestions for promoting women’s football in the media
Day Two:
09.00 • Wrap-up of Day 1
• Introduction to Day 2, media & communication FIFA
09.20 FIFA’s presentation on communication and how to promote women’s football FIFA instructor
10.00 – Coffee break
10.30 -WF – communication case study (TBC)
11.00 -Member Association presentation on communication
• Communication strategy & specifically for women’s football
• The media’s role (from the FA’s point of view)
• Ideas – FUFA Spokesperson (Ahmed Hussein)
11.30 – Presentation on TeleVision -By Ms Jane Kasumba-UBC
11.50 Presentation by new media, internet, mobile, etc. By Joseph Owino of Owino Solutions and www.kawowo.com
12.10 Presentation by a news agency/USPA – By Sabiiti Muwanga-Uganda Sports Press Association (USPA) Pressident
12.30 – Lunch break
14.00- Introduction to working groups Instructors
15.00 -Coffee break
15.30 – Presentations by working groups Group leaders
16.30 – Summary and conclusions of the day
DAY 3:
Promotion and marketing
Topics:
– Marketing and working with sponsors
– Women’s football as a product
– Benefits for sponsors of women’s football
– Marketing strategy
– Expectations of the sponsors when signing a contract
09.00 • Wrap-up of Day 2
• Introduction to Day 3: promotion and marketing FIFA
09.20 FIFA presentation: how to market women’s football FIFA instructor
10.00 Coffee break
10.30 WF – marketing case study
11.00 Member Association presentation
on women’s football marketing
• Marketing strategy and specifically women’s football
• Opportunities for sponsors with regard to women’s football in the country
• Ideas/plans for the future By Esther Musoke, FUFA Marketing Manager
11.30 Presentation by potential sponsors – By Neola Byuma, Brand Manager, Airtel Uganda
11.50 Presentation by a marketing agency- (Moringa Ogilvy)
12.10 Presentation by potential sponsors
12.30 Presentation by potential sponsors
12.50 Lunch break
14.00 Introduction to working groups
15.00 Coffee break
15.30 Presentations by working groups Group leaders
16.00 Summary and conclusion – next steps
Closing ceremony Hon. Mary Karoro Okurut
Day 4: Meeting with the FA and Girl’s Festival
8:30 – 9:45 am Meeting – FIFA representatives and the FA
To discuss the conclusions of the Com-Unity Seminar and the next steps with regards to women’s football development in MA
10 am – Press Conference
11 am – Girl’s football festival at KCCA stadium, Lugogo
Objectives:
• Display to the community at large that women’s football is played in the country
• Create awareness of women’s football amongst the government, NGOs, FA partners, media, business community and the football family at large
• Sensitize girls from an early age to get involved in football
