FUFA Communications Workshop
17th-21st July 2018
FUFA Technical Centre Njeru
The Federation of Uganda Football Associations (FUFA) communications workshop for Uganda Premier League (UPL), FUFA Big League and Regional Football Association media officers reached its climax on Saturday at the FUFA Technical Center, Njeru.
The five-day workshop was intended to improve and empower media officers with latest trends in communications models to suit the modern day football industry.
Over 40 participants were taken through different modules including theoretical and practical sessions on pre, during and post match-day activities, media graphics, organising different types of press conferences, photography, commentary, videography, digital public relations, and growing trends in football.
Media officers in group discussions on the final day of the workshop
A tweet from one of the participants – Sandra Awori (Vipers SC)
https://twitter.com/SandraAwori/status/1020562206302310401
FUFA Human Resource and Capacity building Manager Jackson Nyima, Chairman FUFA Marketing and Communications Chairman Rogers Byamukama, FUFA Communications Manager Ahmed Hussein led the team of instructors at the workshop while former sports journalists Douglas Mazune and Robert Madoi conducted tutorial sessions in Media relations, Ethics and Integrity and digital public relations.
FUFA Executive committe Member Issa Magoola who represented the FUFA President Eng. Moses Magogo urged Uganda Premier league Clubs media officers to develop, promote and protect the game of football in the country as FUFA’s vision states.
In his remarks during the closing ceremony of the the five days’ workshop he appreciated all the instructors and facilitators for providing vital and modern communication content to the participants.
‘We have a five(5) year strategic plan of developing the game of football therefore FUFA designed this programme to empower you with skills on how to develop the game of football through communiation. You are all part of the Federation, we want you to work as a unit to promote the game. Go and apply and practice the skills you have been taught’ said Magoola
Participants appreciated the training, a first of its kind, which has added value on top of their professional media backgrounds.
“The training has equipped us with knowledge on how to communicate in football with internal and external stakeholders as well as handling challenges in public relations. This is a huge step taken by the federation in improving football in all departments,” said Paul Kulumba, the Public Relations Officer of Kirinya Jinja SS FC.
“This course is very relevant and has come at a time our clubs need most because of lack of professionalism in areas of communication. This course has given us a clear understanding of the roles of a club media officer,” added Sharon Adong, SC Villa Jogoo media manager.
The list of participants;
Mutaka Joseph (BUL FC), Sandra Awori (Vipers SC), Aminah Babirye (KCCA FC), Lukoya Patrick (Maroons FC), Mwambu Fred (Kirinya Jinja SS) Joseph Collins Semanda (Ndejje University FC), Jjuuko Alan Joel Sewankambo (Bright Stars FC), Kulumba Paul (Kirinya jinja SS), Bakari Mugah Bashir (Police), Adong Sarah (SC Villa Jogoo), Lawrence Mubiru (University Football League), Nsereko Isa Musoke (Soana FC), Lulua Mark (Onduparaka FC), Lematia Adams (Onduparaka FC), Bwogi Vincent (Nyamityobora FC), Muwanga Kenneth (Vipers SC), Kivumbi Joel, (Edgars Youth Programme), Kisembo Juma (Kitara Region FA), Reagan Mulekezi (Kampala Region FA), Abasa Edgar (Mbarara City) Abdu Wasike (Vipers SC), Gordon Roy Mundeyi (Uganda Premier League), Ronnie Lusulire (Proline FC), Esiku Gabriel (North East Region FA), Moi Daniel (Northern Region FA) Nabatanzi Zainabu (Edgars Youth), Toko Badru (West Nile Region FA), Seruyinda Kakungulu Godfrey (Eastern Region FA), Bridget Nakayenga (URA FC), Amuru Gilbert (Bukedea FC), Abdallah Walusimbi (Buganda region FA), FUFA Team-Esther Musoke, Leilah Nankya, Kasirye Alex, OmariaBosco, Hassan Kirunda, Brian Katende, Stephen Mayamba, Mutebi Julius, Bwanika Lawrence
MAIN PHOTO: Guest of Honor Issa Magoola with participants some of the Participants
