FUFA President Eng. Moses Magogo addressed the media at FUFA House in Mengo on key areas driving the modern game of football.
He noted that;
‘The biggest threat to Football is its popularity, simplicity and speed of evolution. Football is migrating and the people in and around the game must adapt to the changes or else they get obsolete.
The trends, regulations, strategies and approaches are changing so fast and without constant refreshment and knowledge enrichment the train might be too fast for both the Internal and External Stakeholders. For example what was correct yesterday could be wrong today’
Here are the key segments
- Governance; From days of Football organisations managed by Philanthropists, volunteers and supporters, the game has shifted to require fulltime attention by the Organisations and persons running it at all levels. Knowledge, Time, Versatility and Passion by the leadership is a minimum requirement.
The institutions of football from FIFA, CAF, FAs (FUFA) and the Members of FAs (Regions & Clubs) must undertake reorganization, and application of good governance practices. The Statutes, Regulations, Policies and Codes, must be promulgated, and fairly enforced to empower the football bodies to Develop, Organise, Regulate, Promote & Protect the fast moving game.
There is need for amicable collaboration with Governments to fund and enact laws that will facilitate the football bodies to Develop, Organise, Regulate, Promote & Protect the game in interaction with the external parties.
The football bodies have a duty to build public trust and cultivate a business and/or value relationship with all potential entities inclusive but not limited to the corporate world, civil society organisations, NGOs, Religious and Cultural Institutions, Government, Media, etc
This is the segment that supervises and holds the centre for the rest
- Technical; The Sport of Football is evolving so fast on the pitch. The technical and Tactical approach to the game has gotten more statistical than qualitative. The fully equipped backroom staff of the teams now include, Medics, Nutritionists, Fitness Trainers, Scouts, Technical Spies, Psychologists, Video Analysts, Technical Study, Communication professionals, Grounds Managers, Logisticians, Goal Keeper, Defenders, Midfielders and Strikers Coaches etc. The players, coaches and referees must be prepared from an early age to adapt to the technical, social and economic demands and challenges of the modern football professionals. If you choose to belong here then you have to up your game. This is where the fans make contact with game.
- Services; Considering the financial resources and demands of the modern game, there is no option but to engage services of professionals in the areas of Marketing, Communications, Insurance, Logistics, Events, IT, Finances, Legal, HRM and Medical amongst others. This is the income generating hub of the equation.
- Tools; In order to harvest from the fruits of the modern game, the services, professionals must be provided facilities required to achieve commercial and financial success. Medical, Sporting, Estates facilities are a minimum.
The modern game requires good infrastructure for training and competition matches. There is no shortcut to infrastructure and modern training equipment. Hosting of international competitions such as continental and world football events leaves the country in a better football state than before and besides good facilities get the best out of the athletes. The facilities must also allow the safety and security of the Fans, Players, and Referees. This is where governments especially in this part of the World must be mobilized to invest as football economy has not yet attained the level to undertake such huge projects.
Despite the efforts being undertaken in the recent times, the biggest hold back is attitude and mindset of many of the people around the game.
MAIN PHOTO: FUFA President Eng. Moses Magogo (R) with the Comunications Manager Ahmed Hussein during the press conference on Wednesday.
