Marketing and Communications workshop for media covering Women football commences

Posted on October 6, 2022 - 8:42 am by Ahmed Marsha

The inaugural workshop for media covering women football officially got underway on Wednesday at FUFA Technical Centre, Njeru.

The three day workshop organised under the FIFA/FUFA League development Proragmme is hinged on two key aspects; marketing and communication with 34 participants taking part. The target group is the media officers of Clubs in the FUFA Women Super League, FUFA Women Elite League and media covering women football in Uganda.

A section of participants attending the workshop.

‘The main target of the workshop is to equip club media officers and journalists who report about women football in Uganda with more skills on the latest trends of the game’ said lead instructor Ahmed Hussein who is the FUFA Communications Director.

The selected topics are; FUFA and its Development Programmes, Communications in football, Laws of the Game, Pre-Match, Match Day and Post Match activities, Marketing in football, Importance and Role of Media Officers, Media relations, Club Identity, Ambassador programme, marketing girls and women’s football, Match Day experience and Introduction to match Organisation.

Journalists and Media Officers undertaking a practical session.

FUFA EXCO member Rogers Byamukama who graced the opening ceremony highlighted that the course helps media practitioners shape the image of women football to the public.

FUFA EXCO Member Rogers Byamukama passing on knowledge to participants during presentation of the Marketing in football.

“Marketing and Communication are key components for every organisation because they help in stakeholders’ engagement. Media is one of FUFA’s key stakeholders as they play a key role in dissemination of news about our activities professionally. Without media, it is difficult to achieve organisational objectives,” said Byamukama.

Rogers Byamukama supervising a marketing session during the first day of the workshop.

Byamukama also noted, “The vision of FUFA is to be the number one footballing Nation in Africa both on and off the pitch and that basically means we have to keep innovating and keep doing the right things. You should expect more as this is one of the many initiatives we are going to have in women football.”

Participants sharing notes about women football in Uganda

The first session of the workshop was conducted by FUFA Executive Secretary of Football Development, Ronnie Kalema who highlighted about FUFA and its Development programmes. The session helped the participants to get a clear understanding of Association Football.

FUFA EXCO Member Ronnie Kalema lectured the participants on the FUFA and its Development programmes that also covers Association football.

FUFA EXCO Member Ronnie Kalema during a practical session on pitch about Laws of the Game.

The morning session also had Communication in football presented by FUFA Communications Director, Ahmed Hussein. It covered components of objectives of communications, role of a media officer, initiating media coverage and supplying information on demand by the media.

FUFA Communications Director, Ahmed Hussein is the lead instructor of the course in the areas of Marketing and Communications.

Ahmed Hussein putting a message across to the partcipapnts.

Radio Presenter Joshua Falcon Bachwa from Fort Portal

Laws of the Game and Marketing in football were also part of the opening day activities.
Kalema who is a former FIFA referee took the media through the opening seven laws of the game he believes will help the participants.

Group photo after participants had completed the practical session of the Laws of the Game.

practical session: Omara Yona is a journalist from Lira during the post match interviews

Group discussion: Margaret Nabonna taking the lead on listing the products that can be sold by a club.

The laws of the game presented practically were field of play, ball, players, players’ equipment, Referee, other match officials and duration of the game.