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MARKETING & SPONSORSHIP: Nile Special Announces Ugx. 4 Billion Partnership Deal with FUFA

Nile Breweries Limited under the flagship brand, Nile Special have extended the sponsorship partnership with the Federation of Uganda Football Associations (FUFA) by four years. The deal is worth Ugx 4 billion.

The momentous ceremony took place on Tuesday, 30th June 2015 at the Luzira based Nile Breweries Limited plant.

FUFA CEO, Edgar Watson, first vice president, Justus Mugisha, Uganda Cranes head coach, Milutin Sredojevic, his assistant Moses Basena and Uganda Cranes defender, Richard Kasagga witnessed the new deal announcement.

Nile Breweries Limited marketing Director Daniel Ogong, sponsorship manager, Isaac Ssekasi and Sam Hooper represented the beer company.

As a brand we take special pride in local occasions that bring us together as Ugandans and the national team is such a one

Mr Ogong remarked.

In the new deal, 1.8 Billion will go direct to the FUFA account for the national team activities, 2.2 billion is an additional package to promote the national team through media and countrywide tours for over the four years.

The current sponsorship package in comparison to the previous sponsorship deal that was worth UgX 1.2 Billion for three years, to October, 2015.

The package takes the form of cash, communication during the national team engagements and the Nile Special Cranes Na Mutima tours.

Our major objective is to improve Cranes’ country-wide appeal so that it remains a viable platform to associate with. This partnership will help identify more players. This shows that the sponsor believes in the football projects of FUFA’ said Mr. Mugisha who was chief guest as he represented the FUFA President Eng.Moses Magogo.

At the same function, Ogong handed over 54M to the CEO which was collected by fans from last year’s Cranes Na-Mutima campaign.

Nile Breweries Limited is one of the FUFA and Uganda Cranes sponsors.

Other brands are Magic White Star Soap (Bidco Uganda Limited), National Insurance Corporation (NIC) and Airtel Uganda Limited the official sponsors of the Cranes.

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