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Marketing and Sponsorship: Eagle Poa becomes The FUFA Drum main sponsors

Nile Breweries Limited, through their brand Eagle Poa has taken over the sponsorship of the FUFA Drum competition.

The deal was officially made public on Sunday, December 1, 2019 at the Pece War Memorial Stadium before hundreds of fans who watched the double header on match day two as Bukedi beat Tooro 2-1 and Acholi overcame Buganda 1-0.

The Eagle Poa sponsorship is valued at Shs 250M per year for a duration of three years.

This takes the kit sponsorship, stadium branding, prize money, medals, trophies, media and other logistics.

Representing Nile Breweries, Isaac Okwir, the Sales and Marketing Manager in charge of Northern Region was grateful for the partnership, one that he envisages as a big milestone for the parties in the box.

Isaac Okwir, the Sales and Marketing Manager in charge of Northern Region

Nile Breweries Limited through the Eagle Poa brand is humbled to partner with Federation of Uganda Football Associations to sponsor the FUFA Drum tournament. It is one event that has manifested to be associated with big numbers of supporters” Okwir noted at Pece Stadium.

Esther Musoke, the FUFA Marketing Director lauded Nile Breweries for the continued trust and confidence vested into the football governing body in the country with this package.

FUFA Marketing Director Esther Musoke (second left) with her speech

I wish to thank Nile Breweries Limited through the Eagle Poa brand for accepting to sponsor The FUFA Drum. This tournament has proved to be appealing to the populous and a great platform to nurture and promote raw talent as well” Esther Musoke, FUFA Marketing Director remarked.

“The FUFA Drum powered by Eagle Poa” is embedded along the theme “Celebrating Our Ancestry”

Buganda Province is the reigning champion.

Nile Breweries through Nile Special Brand also sponsors the Uganda National Football team, Uganda Cranes.

Eagle Poa joins Uganda Tourism Board (UTB) and NIC Holdings as other sponsors of the FUFA Drum.

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