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MARKETING & SPONSORSHIP: FUFA Acquires New Partner Bidco Uganda

The Federation of Uganda Football Associations (FUFA) has once again continued to work tremendously towards developing the beautiful game in the country with a newly acquired partner, Bidco group of companies.

Bidco group of companies under the brand product of White Star Magic Soap has on Wednesday revealed a three year deal worth U.shs 300M (Three Hundred Millions) for the national football team- Uganda Cranes.

Framed Uganda Cranes Jersey: FUFA President Eng.Moses Magogo hands over the present to BIDCO Managing Director Kodey Rao at Serena Hotel today.


The ceremony, witnessed by FUFA’s top brass including the President Eng. Moses Magogo and the BIDCO Uganda top executive was held at Serena Hotel, Katonga Hall.

L-R: BIDCO Marketing Manager Sankha S. Chatterjee, General Manager Surrajit Ghosh, Managing Director Rao Kodey represented the Jinja based company.


Associating with FUFA and Uganda Cranes is a deal worthwhile especially as we are on a campaign for developing football in Kalangala region.

BIDCO General Manager, Surrajit Ghosh said.

The FUFA President, Eng Moses Magogo, re-affirmed the Federation’s commitment towards attracting many sponsors and partners.

We are committed towards bringing more resources to the game as well as widening the resource base. I once again thank the FUFA Marketing department and committee for securing this package as we look forward to the football development agenda in line with the set targets by the federation including Cameroon 2019

Other FUFA officials in attendance were CEO Edgar Watson, Vice Presidents Darius Mugoye and Denis Mbidde Chairman Technical (Hamid Juma), Chairman, FUFA Marketing Committee (Rogers Byamukama), Esther Musoke (FUFA Marketing Director).

FUFA Marketing committee chairman committee, Rogers Byamukama appreciated the entire marketing team for the landmark feat.

FUFA is committed to looking for many more sponsorships to help the beautiful game develop. We are glad to have a partner who is driven by passion. We are happy for BIDCO having supported a football club (BUL F.C) at a time when the Jinja and Busoga region had no football in the top flight league. You are partnering with a product (Uganda Cranes) that transcends regional and tribal boundaries. Ensuring sponsorship is never a walk in the park

FUFA Marketing head, Rogers Byamukama

COMBINED FORCE: The FUFA and BIDCO team enjoying a photo moment after the function at Serena.

BIDCO joins Airtel Uganda(Official sponsors), Nile Breweries Limited and National Insurance Company Limited as the other partners of the National Football Team.

MAIN PHOTO: HEFTY PACKAGE: UGX 300M from BIDCO to FUFA. L-R Bidco MD Kodey Rao, FUFA president Eng. Moses Magogo, Marketing Committee chairman Rogers Byamukama and CEO Edgar Watson