A delegation from Harris International have paid a courtesy call on FUFA and held a strategizing meeting with FUFA President amongst other officials of the federation on how to strengthen the newly created relationship on top of furthering the development and popularity of the FUFA Drum.
On arrival at the FUFA Complex in Mengo, the visiting delegation was received by Rogers Byamukama the Executive Committee member and Chairman of the Marketing and communications committee of FUFA in company of Deputy CEO (Services) Humphrey Mandu, Commercial Director Fred Kumakech and Events manager Leila Nankya.
The team from Harris International was led by their Managing Director Simon Harvey who was with his deputy Patrick Mugyenyi. Other members of the team included Mahmood Seblini who is the Senior Sales and Marketing Operations Manager, Julia T Ssebugwawo who is the Trade Marketing Manager, Ishta Atukunda who is the Public Relations Manager and Said Sultan, the Human Resource Manager.
‘I want to commend you on certain things one of them being governance. Having worked in many countries across the African continent I have realized many football associations have a challenge with governance issues and yet here you are giving it a lot of focus.” Harris Internation MD, Simon Harvey.
‘I also want to commend your diversity plus inclusiveness. Football is called the beautiful game not because of the fancy and exciting European football but because it is played by the local boy or a father in the middle of the Ugandan area. FUFA’s target of extending football to all homesteads really matches with that.’ He added.
FUFA President Hon. Magogo Moses Hassim on the other hand highlighted the beauty of the relationship that has been created between the two entities that points to great things.
‘With this new of injection of ‘Rock Boom’ – feel the positive energy, we needed this kind of energy into this competition. As FUFA we stand for giving value to our sponsors/partners to ensure that the different entities; FUFA, the game of football and in this case Harris international through Rock Boom get value. Each of these brands have goals that we are going to work together to ensure that they are achieved.’
Patrick Mugyenyi, Harris International Deputy Managing Director in his remarks expressed excitement for the two brands working together.
‘We are just excited to be able to partner with FUFA to bring life and a new experience in the most loved sport in the world. I think its been long overdue but now we are here to deal with you to create the most unique experiences.’
Harris International through their energy drink brand, ‘The Rock boom’ are the new energizing partner of the most popular and exciting football competition in the country, The FUFA Drum that is played annually amongst the 16 footballing Provinces of Uganda.
The visitors were presented with customized Uganda Cranes jerseys before being taken on a guided tour of the FUFA Complex which climaxed with visits to FUFA Media Services (FMS) units (television and radio studio) respectively.